Jens Oertel Design

1A Bauchemie — Brand relaunch

“It has to pop!” is our headline for the brand manual. Founded 21 years ago, 1A is now mixing up the building materials market for the tiling trade with a new concept and online store. Besides the name, we pull no punches for the brand relaunch. Bold and carefree, we ensure maximum presence. Behind all this confidence is a lot of substance — i.e. top-quality construction chemistry!

Products with personality

It’s great to advertise a product that’s really good. Like the 1A’s products. The brand concept includes a sharply focused product range: tailor-made products for the relevant areas of the tiling trade. We present them with unique packaging and expressive imagery.

Bright graphics and cheeky language define the brand appearance.